Diamond – the ageless gem that has never skipped a lady’s eye and captivated the women the world over. It has built around itself one of the most profitable industries reigning in the markets today. Retails Direct, a noted player in the e-commerce circuit has now decided to feature these sparkling gems on its virtual shelf. Already beset with numerous brands in categories ranging from consumer electronics, home entertainment, apparels to travel and musical instruments, it represents products across diverse categories assorted on its site. Diamonds are a new addition.

Retails Direct has tied up with Sangini Diamonds, one of the most coveted labels in the Indian Diamond Industry, to have its jewelry sparkle on its mantle.

The challenge now, however shall remain to attract the niche community along with others who belong to different moulds and buying cultures. So how is Retails Direct going to do that? Sangini has already established its equity in the offline premises. Its IGI (International Gemological Institute) certification which gives it world-class quality assurance will invariably play an acer in instilling confidence in the minds of the consumers.

Besides, Retails Direct is soon to integrate a community feature within its site, making it the most interactive shopping portal on the web, ever! The idea is to let people create their own space, share their thought pool with many others and contribute towards making themselves better known to their business counterparts. This strategy will help invoke a more responsive audience and create a junction where people will enjoy visiting and developing their respective networks.

Specific groups for people sharing similar product/brand interest will facilitate people to join such groups more eagerly as they may become their consulting nodes. Shoppers love to talk and exchange experiences. Therefore, be it diamonds or mobile phones, Retails Direct will generate an interest-invoking space for every unique customer under its roof.