The world today is standing at the threshold of a new era. Consumer Mindsets have evolved. Complimenting the change are new businesses which have re-modeled their strategies, divulging an approach which is more transparent, open and realistic.

From traditional monotones to dynamic exchange of thoughts through blogs and forum discussions, communication channels have also witnessed a sea of change. In present times, not only do people appreciate views that are real and honest, but businesses too are open to critical feedback rather than pleasant but deceptive. Well, if you are still skeptical to voice your ‘honest’ views, would you try if you were rewarded to do so?

Yes, you now have an opportunity to earn rewards for simply venting your opinions, writing reviews, blogging and participating in forums. Retails Direct’s community feature, Café Retail has put on its board a fascinating feature called ‘Free your mind’. This attribute will allow people to earn reward points in the form of RD Coins (Retails Direct Coins) which you can redeem while shopping on the site.

The concept of shopping portals encouraging members to rate products is not new to the e-commerce industry but getting rewards for doing so is a concept never ever sold in the market so far. The intent behind this is to help buyers vocalize honest perceptions about the brands they buy- products in particular, share ideas, exchange opinions and carve their own space which allows them to speak and most importantly get heard by their counterparts.

So are we heading towards creating higher value for businesses? Candid reviews will help gauge the market and target products more effectively. Additional rewards to “free your mind” are an added incentive!

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