Haven’t we always dreamt of a shopping portal that gives us products, best brands (at lowest prices of course), a comparison feature, a forum to exchange our views on, ideate, know more about other shopping spaces, participate in business enhancement, generate our own pool of thoughts, build business networks, connect with our buddies – everything in just ONE WINDOW? Well, we finally have a portal bringing us all this and more – for the FIRST time in the history of the web! Here we go!

Digital Natives (People) + Internet Economics (Process) + Technology (Read/Write Web) = WEB 2.0

It doesn’t get simpler than this. Retails Direct, a new seedling in the Online Retail circuit, is all set to integrate, for the first time in the history of web, a rich pulpit featuring some dynamic Web 2.0 essentials in its shopping portal. The platform will be called CAFÉ RETAIL. Retails Direct has already earned its name as a ‘A Lower Price Store’, by providing best product deals in its combo offers, apart from peerless pre and post-purchase services.

Let’s have a look at its new Web 2.0 scroll; it has for us in the offing:

 Cafe Bargains:

This feature brings to us two avenues to buy collaboratively and earn discounts on those purchases. They are:

Group Bargains: As the name suggests, Cafe Retail will set a target of a particular number of people required to form a group to share the discount set for that product deal. For example, if the target is to form a group of 10 shoppers, which if formed will get a discount of say 20% on a product, chosen for this deal. The slabs for discounts will vary according to the change in number of people in that particular group.

Demand Your Bargain: This amazing feature puts the strings in the hands of the shoppers themselves, i.e. cafe Retail will let people sharing similar product interests form a group and give them the advantage of choosing their own discount slab for it. For example, If shoppers want to create a group of 8 people with the discount demanded at the rate of 15%, the deal can be fixed if all conditions find acceptance.

 Free Your Mind

‘Free Your Mind’ will be a bustling platform which will showcase product ratings, reviews and blogs, marked and written by shoppers themselves.

 Chit Chat

This specialized attribute will give the shoppers a leverage to connect with their buddies and build business networks as well, simply from their desks. So what’s new? We can do this through text, voice as well as video chat. Whoa!! Shopping was never so much fun earlier! Well, there’s still more!

 Cult

This unique facet of Cafe Retail will include features facilitating members of the community to form groups based on their shared interests.

 Café Gallery
Café Gallery will help people to build their own inventory of videos and pictures, which they can also share with their friends and fellow members.

 Dual Reward Point System

Retails Direct will be pioneering the system of providing two reward point tools to its shoppers through RD Coins and iMint. This makes Retails Direct the first portal in the history of web to employ a multiple reward point system under one roof.

 Talks

‘Talks’ will include a forum to help people divulge and exchange their thoughts, ideas and opinions. A pulpit designed to help them connect better, express better!

 Polls
 Contests
 Intelligent profiling to fulfill the member’s products, demands and needs

The list goes on and on….

With such integrations, this junction certainly seems to be all set to brim with brighter opportunities to help shopping geeks not only shop smart but also indulge in creating their own personal spaces. Your ideas will be for the world to read, comment and share too.

Retails Direct will stand as a pioneer in bringing forth this new stream of interactivity integrated in a shopping portal. In an industry beset with changes that take place every second and competitors being just a click away, we finally have players that think innovation, talk innovation! For foundations like this, the size of the weapon certainly doesn’t matter, only the fury of the attack does.